Populism or snobbism - who wins?

James Hall, a writer of some very good crime novels, has written a contentious article in The Wall Street Journal. He suggests that those who dismiss popular literature as inferior just because it's popular are exercising a literary snobbery that can't really be excused. Judging from some of the comments beneath the article, he's going to have a hard time convincing some people of that fact:

Beware Literary Snobbery: Why we should read best-sellers